A capital campaign must begin with a clear purpose. The congregation must have a clear sense that this purpose is God’s call to the congregation at this time, for fulfilling the mission and ministry of Jesus Christ.
Only fear the Lord, and serve him faithfully with all your heart; for consider what great things he has done for you.” –1 Samuel 12:24
“And you, Solomon my son, know the God of your father, and serve him with a whole heart and with a willing mind; for the Lord searches all hearts, and understands every plan and thought. If you seek him, he will be found by you; but if you forsake him, he will cast you off forever.” –1 Chronicles 28:9
Our Capital Campaign Philosophy
The campaign is a spiritual act of the congregation that calls it to financial responsibility. The campaign begins with a call to prayer. As members covenant to pray for the church during the campaign, they do so for its entirety.
The campaign proposal should include: a description of the project, rationale for the project, estimate of costs, proposed time schedule, and a plan of financing.
It is essential to involve and educate as many members as possible. Such involvement increases ownership and builds the sense that this campaign is part of “our” mission and ministry. Church Extension recommends at least 50 percent of the congregation’s participating membership be involved in the campaign process.
Members of the congregation lead the campaign. Church Extension consultants primarily provide advice, counsel, training, and materials.
During the promotional period the campaign should be a high priority.
All members deserve the opportunity to make a financial commitment.
Twenty percent of the anticipated pledging units will need to contribute 50 to 60 percent of the goal. It is crucial to encourage major pledges in a special phase of the campaign.
A combination of personal and group contacts will yield the best pledge results.
Individuals should be challenged to make a gift based on their ability and commitment, not on an average needed to achieve the goal.
Campaign leaders need to encourage children and youth to participate in the campaign process and challenge them to make a gift based on their ability.
It is essential to appoint a committee that will monitor pledges (commitments) and provide follow-up during the campaign payout period.